Dyche, Jill.  <br/><br/>
The CRM handbook :  a business guide to customer relationship management.  

 - New Delhi :  Pearson education,   2002. 
 - 331 p. :  ill. ;  24 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9788177587623 
<br/><br/><label>Dewey Class. No.: </label>650 DYC