Proctor, Tony. <br/><br/>
Strategic marketing :  an introduction. 

 - 2nd ed. 
 - USA :  Routledge,  2008. 
 - xii, 335 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415458177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRO