TY  - BOOK
AU  - Rohilla, Pradeep.
AU  - Dhawan, Rohit.
AU  - Pande, Satish.
AU  - Jain, Sunil.
TI  - Encyclopaedia of management: brand management
SN  - 9788131308189
U1  - 658 ROH 
PY  - 2010///.
CY  - New Delhi
PB  - A P H Publishing Corporation
KW  - Management
N1  - Includes index
ER  -