Pearce, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy. 

 - 5th ed. 
 - USA :  Irwin,  1994. 
 - xxiii, 418 p. :  ill. ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256126348 
<br/><br/><label>Dewey Class. No.: </label>658.401 PEA