Pearce, John A. <br/><br/>
Formulation, Implementation, and control of competitive strategy. 

 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  2003. 
 - xxiv, 344 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072488522 
<br/><br/><label>Dewey Class. No.: </label>652.401 PEA