McCarthy, Daniel J. <br/><br/>
Business policy and strategy :  concepts and readings. 

 - 4th ed. 
 - USA :  Irwin,  1987. 
 - xii, 528 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0256036322  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.402 MCC