Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management. 

 - 5th ed. 
 - USA :  Irwin,  1978. 
 - xvi, 815 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>Dewey Class. No.: </label>658.8 BER