Kotler, Philip. <br/><br/>
Principles of marketing. 

 - 11th ed. 
 - New Delhi :  Prentice-Hall of India Private Limited,  2006. 
 - xix, 651 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120328259 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT