Aaker, David A. <br/><br/>
Strategic Market management. 

 - 4th ed. 
 - USA :  John Wiley & Sons, Inc,  1995. 
 - xv, 379 p. :  ill. ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0471309567 
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK