TY  - BOOK
AU  - Winer, Rusell S.
AU  - Dhar, Ravi
TI  - Marketing Management
SN  - 9789332543140
U1  - REF WIN 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -