Winer, Rusell S. <br/><br/>
Marketing Management. 

 - 4th ed. 
 - India :  Pearson,  2018. 
 - 492 p. :  ill. ;  20 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332543140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>REF WIN