TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, IIkka A.
TI  - International marketing
SN  - 9781133588399
U1  - 658.84 CZI 
PY  - 2013///
CY  - United States
PB  - South-Western Cengage Learning
KW  - Marketing
ER  -