TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Larreche, Jean-Claude.
TI  - Marketing strategy: planning and implementation
SN  - 0256136920
U1  - 658.802 WAL 
PY  - 1992///
CY  - USA
PB  - Irwin
KW  - Marekting
N1  - Includes subject index
ER  -