Walker, Orville C. <br/><br/>
Marketing strategy :  planning and implementation. 

 - 2nd ed. 
 - USA :  Irwin,  1992. 
 - xxiv, 392 p. :  ill. ;  23 cm. 
<br/><br/>Includes subject index 
<br/><br/><label>ISBN: </label>0256136920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marekting
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL