TY  - BOOK
AU  - Keller,Kevin Lane.
TI  - Strategic brand management: building,measuring,and managing brand equity
SN  - 9788131719770
U1  - 658.827 KEL 
PY  - 2009///
CY  - New Delhi
PB  - Prentic Hall
KW  - Management
N1  - Includes index
ER  -