Keller,Kevin Lane. <br/><br/>
Strategic brand management :  building,measuring,and managing brand equity. 

 - 3rd ed. 
 - New Delhi :  Prentic Hall,  2009. 
 - 714 p. :  ill.;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL