TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and methods
SN  - 9788120309616
U1  - 658.83 TUL 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Halll of India
KW  - Marketing
N1  - Includes glossary and index
ER  -