TY  - BOOK
AU  - McCarthy, Daniel J.
AU  - Minichiello, Robert J.
AU  - Curran, Joseph R.
TI  - Business policy and strategy: concepts and readings
SN  - 8185386498
U1  - 658.401 MCC 
PY  - 2002///
CY  - Delhi
PB  - Richard D Irwin Inc
KW  - Strategy
ER  -