Lehmann, Donald R. <br/><br/>
Analysis for marketing planning. 

 - 3rd ed. 
 - USA :  Richard D Irwin,  1994. 
 - x, 198 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0256122768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 LEH