TY  - BOOK
AU  - Cummins, Julian.
TI  - Sales promotion: how to create and implement campaigns that really work
SN  - 8185461422
U1  - 658.82 CUM 
PY  - 1997///
CY  - New Delhi
PB  - Universal Book Stalls
KW  - promotion
N1  - Includes index
ER  -