Cummins, Julian. <br/><br/>
Sales promotion :  how to create and implement campaigns that really work. 

 - New Delhi :  Universal Book Stalls,  1997. 
 - 205 p. :  ill. ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8185461422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>promotion.
<br/><br/><label>Dewey Class. No.: </label>658.82 CUM