TY  - BOOK
AU  - Seybold, Patricia. B.
AU  - Kramer, M. I.
AU  - Muneer, M.
TI  - Capitalising on customers: an executive's guide to CRM
SN  - 8125918744
U1  - 658.812 SEY 
PY  - 2005///
CY  - New Delhi
PB  - Vikas publishing house Pvt Ltd
KW  - Capitalising
ER  -