TY  - BOOK
AU  - Pearce,John A.
AU  -  Robbinson, Richard B.
TI  - Formulation, implementation,and control of competitive strategy
SN  - 9780072980080
U1  - 658.403 PEA 
PY  - 2005///
CY  - New York
PB  - Macmillan Publishers India Pvt
ER  -