Burns, Alvin C. <br/><br/>
Marketing research :  with spss 13.0 student version for windows. 

 - 5th ed. 
 - India :   Person Education, Inc.,  2007. 
 - xxxi, 665 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>813170937X 
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR