TY  - BOOK
AU  - Chernatony, Leslie de.
TI  - From brand vision brand evaluation: the strategic process of growing and strengthening brands
SN  - 9780750667494
U1  - 658.827 CHE 
PY  - 2001///
CY  - New Delhi
PB  - Elsevier Ltd
KW  - Evaluation
ER  -