TY  - BOOK
AU  - Baines, Paul.
AU  - Fill, Chris.
AU  - Page, Kelly.
TI  - Marketing
SN  - 9780199290437
U1  - 658.8 BAI 
PY  - 2008///
CY  - New York
PB  - Oxford University Press
N1  - Includes index
ER  -