Baines, Paul. <br/><br/>
Marketing. 

 - New York :  Oxford University Press,  2008. 
 - xxvii, 859 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780199290437 
<br/><br/><label>Dewey Class. No.: </label>658.8 BAI