Foundations of advertising : theory and practice.

By: Chunawalla, S. AContributor(s): Sethia, K. CMaterial type: TextTextPublisher: Mumbai : Himalaya Publishing House, 2011Description: 744 p. : ill. ; 29 cmISBN: 9788184882001Subject(s): AdvertisingDDC classification: 659.1 CHU
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Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A06210
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A06211
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A06212
Books Books GCBS Library
Product and service promotion
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Books Books GCBS Library
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659.1 CHU (Browse shelf) Available A015401
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A015402
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A015403
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A015404
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A014969
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A014970
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A014971
Books Books GCBS Library
Product and service promotion
659.1 CHU (Browse shelf) Available A014972

Includes index.

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