GCBS Library

Advertising & promotion : an integrated marketing communications perspective.

By: Belch, George EContributor(s): Belch, Michael A | Guolla, Michael AMaterial type: TextTextPublisher: Canada : McGraw-Hill, 2003Description: xix, 554 p. : ill. ; 28 cmISBN: 0070898588DDC classification: 659.1 BEL
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Item type Current location Call number Status Date due Barcode
Books Books GCBS Library
Product and service promotion 		659.1 BEL (Browse shelf) Available A09023
Books Books GCBS Library
Product and service promotion 		659.1 BEL (Browse shelf) Available A09024

Includes bibliographical references and index.

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