GCBS Library

Contemporary advertising.

By: Bovée, Courtland LContributor(s): Arens, William FMaterial type: TextTextPublisher: United State of America : Irwin, 1992Edition: 4th edDescription: xxxi, 718 p. : ill. ; 29 cmISBN: 025609196XDDC classification: 659.1 BOU
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Includes bibliographical references and index.

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