GCBS Library

Advertising Management.

By: Aaker, David AContributor(s): Myers, John GMaterial type: TextTextPublisher: United States of America : Prentice-Hall, 1987Description: xii, 564 p. : ill. ; 24 cmISBN: 0130160237DDC classification: 659.112 AAK
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Product and service promotion 		659.112 AAK (Browse shelf) Available A07669
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659.1 WEL Advertising : principles and practice. 659.1 WIL The fundamentals of advertising. 659.111 PAT Advertising : a decision making approach. 659.112 AAK Advertising Management.

Includes index.

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