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Advertising Principles : choice challenge change.

By: Vanden Bergh, Bruce GContributor(s): Katz HelenMaterial type: TextTextPublisher: USA : NTC Business Books, 1999Description: xxii, 582 p. : ill. ; 28 cmISBN: 0844229903DDC classification: 659.1 VAN
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Books Books GCBS Library
Product and service promotion 		659.1 VAN (Browse shelf) Available A010310

Includes index.

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