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Details for:
Blue ocean strategy :
how to create uncontested market space and make the competition irrelevant.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.
By:
Kim, W. Chan
Contributor(s):
Mauborgne, Renee
Material type:
Text
Publisher:
USA :
Harvard business school press,
2015
Description:
xxviii, 287 p. 24 cm
ISBN:
9781625274496
DDC classification:
658.8 KIM
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Marketing (sales and conusmer)
658.8 KIM (
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346.066 POB
Consumer Protection Act of Bhutan 2012.
658.406 PAT
Change management :
a guide to effective implementation.
658.421 THO
The customer-centered enterprise :
how IBM and other world-class companies achieve extraordinary results bt putting customers first.
658.8 KIM
Blue ocean strategy :
how to create uncontested market space and make the competition irrelevant.
658.812 TIM
Customer service :
career success through customer loyalty.
658.83 HAW
Consumer behavior :
building marketing strategy.
658.83 HAW
Consumer behavior :
building marketing strategy.
Includes index.
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