Consumer behaviour : buying, having and being.
Material type:
TextPublisher: New Delhi : Prentice Hall of India Pvt Ltd, 2007Edition: 7th edDescription: xviii, 654 p. : ill. ; 28 cmISBN: 9788120332935Subject(s): consumerDDC classification: 658.834 SOL
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GCBS Library Marketing (sales and conusmer) | 658.834 SOL (Browse shelf) | Available | A00962 | |
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GCBS Library Faculty Resources | 658.834 SOL (Browse shelf) | Available | A00960 |
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| 658.834 SOL Consumer behavior in fashion. | 658.834 SOL Consumer behavior in fashion. | 658.834 SOL Consumer behavior in fashion. | 658.834 SOL Consumer behaviour : buying, having and being. | 658.834 TON Cases in consumer behavior. | 659.1 SEN Brand positioning : strategies for competitive advantage. |
Includes subject index.
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