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Building a financial services marketing plan : working plans for product and segment marketing.

By: Bank Marketing AssociationMaterial type: TextTextPublisher: New York : Financial Sourcebooks, 1989Description: 369 p. : ill. ; 23 cmISBN: 0942061020 .Subject(s): MarketingDDC classification: 332.106 MBA
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PINK BOOK 		332.106 MBA (Browse shelf) Available A09361

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