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Details for:
Contemporary marketing research.
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Contemporary marketing research.
By:
Mcdaniel, Carl
Material type:
Text
Publisher:
New York :
West Publishing Company,
1993
Edition:
2nd ed
Description:
xxxiv, 757 p. : Includes index. ; 28 cm
ISBN:
0314010262
Subject(s):
Marketing research
DDC classification:
658.83 MCD
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