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Details for:
Readings in strategic marketing :
analysis, planning, and implementation /
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Readings in strategic marketing : analysis, planning, and implementation /
Contributor(s):
Weitz, Barton A
|
Wensley, Robin
Material type:
Text
Publisher:
Chicago :
Dryden Press,
c1988
Description:
x, 534 p. : ill. ; 24 cm
ISBN:
0030208645 (pbk.)
Subject(s):
Marketing
|
Marketing
DDC classification:
658.802 WEI
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658.802 LEH
Analysis for marketing planning /
658.802 MCC
Canadian marketing trends
658.802 SWA
Cases in strategic marketing.
658.802 WEI
Readings in strategic marketing :
analysis, planning, and implementation /
658.81 ACH
Field sales management.
658.81 ACH
Field sales management.
658.81 GUP
Salesmanship and publicity.
Includes bibliographies and index.
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