GCBS Library

Marketing research essentials /

By: McDaniel, Carl DContributor(s): Gates, Roger HMaterial type: TextTextPublisher: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 2nd edDescription: xxii, 462, [26] p. : ill. ; 26 cmISBN: 0538876697 (pbk. : alk. paper)Subject(s): Marketing researchDDC classification: 658.83 MCD
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Includes bibliographical references and index.

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