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Details for:
A preface to marketing management.
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A preface to marketing management.
By:
Peter, J. Paul
Contributor(s):
Donnelly, James H
Material type:
Text
Publisher:
Plano, Tex. :
Business Publications,
1988
Edition:
4th ed
Description:
xii, 320 p. : ill. ; 24 cm
ISBN:
0256060789
Subject(s):
Marketing
DDC classification:
658.8 PET
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658.8 PER
Basic marketing :
a global-managerial approach.
658.8 PER
Essentials of marketing :
a global managerial approach.
658.8 PER
Basic marketing :
a global-managerial approach.
658.8 PET
A preface to marketing management.
658.8 PET
A preface to marketing management.
658.8 PET
Marketing Management Knowledge and skills :
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658.8 PIE
Market-led strategic change :
transforming the process of going to market.
Includes indexes.
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