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Details for:
Marketing Essentials.
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Marketing Essentials.
By:
Farese, Lois
Contributor(s):
Kimbrell, Grady
|
Woloszyk, Carl
Material type:
Text
Publisher:
New York :
McGraw-Hill :
1997
Edition:
2nd ed
Description:
xvii, 620 p. ; ill. ; 28 cm
ISBN:
9780026406017
Subject(s):
Marketing
DDC classification:
658.8 FAR
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658.8 DAV
Marketing on a shoestring.
Low- cost tips for marketing your products or services.
658.8 DER
Strategic Market Planning.
Problems and Analytical Approaches.
658.8 ENI
Marketing classics :
a selection of influential articles /
658.8 FAR
Marketing Essentials.
658.8 FOS
Mastering marketing.
658.8 FRA
Financial institutions and markets in a changing world /
658.8 GAN
Marketing :
a managerial introduction.
Includes bibliographical references and index.
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