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Details for:
Basic marketing.
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Basic marketing.
By:
Mccarthy, E.Jerome
Contributor(s):
Shapiro, Stanley.J
Material type:
Text
Publisher:
USA :
Irwin-Dorsey Ltd,
1975
Edition:
2nd ed
Description:
xvi, 876 p. : ill. ; 24 cm
ISBN:
0256021384
DDC classification:
658.8 MCC
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GCBS Library
Principles of marketing
658.8 MCC (
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A08300
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658.8 KUR
Principles of contemporary marketing.
658.8 LAN
Marketing management.
658.8 MCC
Achieving market integration :
best execution, fragmentation and the free flow of capital.
658.8 MCC
Basic marketing.
658.8 MCC
Basic marketing :
a global-managerial approach.
658.8 MCD
Market segmentation :
how to do it how to profit it.
658.8 MCD
The new marketing :
transforming the corporate future.
Includes index.
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