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Marketing research : methodological foundations.

By: Churchill, Gilbert AContributor(s): Lacobucci, DawnMaterial type: TextTextPublisher: New Delhi : Cengage Learning India Private Limited, 2005Edition: 9th edDescription: xxii, 697 p. : ill. ; 25 cmISBN: 9788131503096Subject(s): MarketingDDC classification: REF CHU.
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