Strategic marketing for nonprofit organizations.

By: Andreasen, Alan RContributor(s): Kotler, PhilipMaterial type: TextTextPublisher: New Delhi : Prentice-Hall, 2003Edition: 6th edDescription: vii, 536 p. : ill. ; 24 cmISBN: 9788120322592DDC classification: 658.8 AND
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Includes index.

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