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Details for:
Marketing strategy :
planning and implementation.
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Marketing strategy : planning and implementation.
By:
Walker, Orville C
Contributor(s):
Boyd, Harper W
|
Larreche, Jean-Claude
Material type:
Text
Publisher:
USA :
Irwin,
1992
Edition:
2nd ed
Description:
xxiv, 392 p. : ill. ; 23 cm
ISBN:
0256136920
Subject(s):
Marekting
DDC classification:
658.802 WAL
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658.802 LEH
Analysis for marketing planning.
658.802 LEH
Analysis for marketing planning.
658.802 WAL
Marketing Strategy :
Planning and Implementation.
658.802 WAL
Marketing strategy :
planning and implementation.
658.81 DEV
Good service is good business :
7 simple strategies for success.
658.81 DEV
Good service is good business :
7 simple strategies for success.
658.81 DEV
Good service is good business :
7 simple strategies for success.
Includes subject index
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