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Details for:
Strategic brand management :
building,measuring,and managing brand equity.
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Strategic brand management : building,measuring,and managing brand equity.
By:
Keller,Kevin Lane
Material type:
Text
Publisher:
New Delhi :
Prentic Hall,
2009
Edition:
3rd ed
Description:
714 p. : ill.; 25 cm
ISBN:
9788131719770
Subject(s):
Management
DDC classification:
658.827 KEL
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658.827 CHE
From brand vision brand evaluation :
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658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
658.827 KEL
Strategic brand management :
building,measuring,and managing brand equity.
658.827 MON
Brand management :
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658.827 MOO
Brand management :
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658.83 DIT
151 quick ideas to manage your time.
Includes index
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