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Details for:
Analysis for marketing planning.
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Analysis for marketing planning.
By:
Lehmann, Donald R
Contributor(s):
Winer, Russell S
Material type:
Text
Publisher:
New York :
McGraw-Hill Companies, Inc,
2002
Edition:
5th ed
Description:
xiii, 256 p. : ill. ; 22 cm
ISBN:
070275475
Subject(s):
Marketing
DDC classification:
658.802 LEH
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658.802 DAY
Management training in organisations :
text, cases and simulated exercises.
658.802 KAZ
Business policy and strategic management.
658.802 KAZ
Business policy and strategic management.
658.802 LEH
Analysis for marketing planning.
658.802 LEH
Analysis for marketing planning.
658.802 WAL
Marketing Strategy :
Planning and Implementation.
658.802 WAL
Marketing strategy :
planning and implementation.
Includes index.
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