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Details for:
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
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From brand vision brand evaluation : the strategic process of growing and strengthening brands.
By:
Chernatony, Leslie de
Material type:
Text
Publisher:
New Delhi :
Elsevier Ltd,
2001
Edition:
2nd ed
Description:
xviii, 318 p. : ill. ; 23 cm
ISBN:
9780750667494
Subject(s):
Evaluation
DDC classification:
658.827 CHE
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658.812 SEY
Capitalising on customers :
an executive's guide to CRM.
658.812 SEY
Capitalising on customers :
an executive's guide to CRM.
658.82 CUM
Sales promotion :
how to create and implement campaigns that really work.
658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
658.827 CHE
From brand vision brand evaluation :
the strategic process of growing and strengthening brands.
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