Services marketing: (Record no. 939)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230213113115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200413b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660076 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | integrating customer focus across the firm. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 743 p. |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04318 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04319 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04320 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04321 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04322 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04323 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A04324 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A09043 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 658.8 ZEI | A09044 | 04/13/2020 | 04/13/2020 | Books | ||||||
| GCBS Library | GCBS Library | Product and service promotion | 07/16/2020 | 658.8 ZEI | A018635 | 07/16/2020 | 07/16/2020 | Books |