000 -LEADER |
fixed length control field |
00565nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200413102714.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200413b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131503881 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 SHI |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp,Terence.A. |
245 ## - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an imc approach. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
India : |
Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
650 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |