Advertising and promotion : (Record no. 923)

000 -LEADER
fixed length control field 00565nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200413102714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200413b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131503881
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp,Terence.A.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an imc approach.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 650 p. :
Other physical details ill. ;
Dimensions 23 cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
          GCBS Library GCBS Library Product and service promotion 04/13/2020   659.1 SHI A03907 04/13/2020 04/13/2020 Books  
          GCBS Library GCBS Library Product and service promotion 04/13/2020   659.1 SHI A03908 04/13/2020 04/13/2020 Books  
          GCBS Library GCBS Library Product and service promotion 04/13/2020   659.1 SHI A03909 04/13/2020 04/13/2020 Books  
          GCBS Library GCBS Library Product and service promotion 04/13/2020 1 659.1 SHI A010449 09/25/2023 04/13/2020 Books 08/22/2023
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