Advertising and promotion : (Record no. 889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200413090455.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200413b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581944 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an intergrated marketing communications perspective. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 778 p. |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michale A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 1 | 659.1 BEL | A03658 | 09/02/2024 | 08/20/2024 | 04/13/2020 | Books | |||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 1 | 659.1 BEL | A03659 | 09/17/2024 | 08/20/2024 | 04/13/2020 | Books | |||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 1 | 659.1 BEL | A03660 | 12/12/2024 | 07/23/2024 | 04/13/2020 | Books | |||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03661 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 1 | 659.1 BEL | A03662 | 09/06/2024 | 08/20/2024 | 04/13/2020 | Books | |||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03663 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03664 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03665 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03666 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 659.1 BEL | A03667 | 04/13/2020 | 04/13/2020 | Books | |||||||
| GCBS Library | GCBS Library | Product and service promotion | 04/13/2020 | 1 | 659.1 BEL | A03668 | 09/06/2024 | 08/20/2024 | 04/13/2020 | Books |